We are dedicated to the long-term success of an open web, and that means maintaining a healthy ad ecosystem. We’ve made sure our video overlay ads won’t violate these rules, and that any additional partners we add will be compliant. While most of these guidelines only apply to linear ads such as pre-roll and mid-roll, there is a rule for non-linear ads.ĭisplay ads running inside video cannot run in the middle third of the player or take up more than 20% of the screen.įortunately both Mediavine and GumGum are members of the Coalition for Better Ads and ahead of the curve here. That includes any video content shorter than eight minutes, or almost all of the video that Mediavine publishers create. Will overlay ads be Coalition for Better Ads compliant?Īs many of you are aware, the Coalition for Better Ads recently announced new guidelines for short-form video content. If you’re not already running video, please read our Ultimate Video Guide today because it’s a lot easier and more lucrative than you think. We’re aiming for 20-30% on top of what you’re already seeing. Once this is running full-throttle, our long-term goals are to add 20-30% to your video revenue from these non-disruptive units.Įven for those of you running video ads right now, you heard that right. However, you can think of this as incremental revenue as we build it up. The typical progression will involve readers first being served a pre-roll ad, and then, a few seconds after the video content begins, an overlay appears over the video content, getting you paid twice! We’ll say it again, this is ADDITIONAL video revenue!Īt the onset, fill rates will start off low on video overlay ads as we ramp things up with GumGum and add additional partners into the auction.
We’re going to be running these in addition to pre-roll ads. They’re going to pay more than a standard banner ad, as they’re part of an engaged video experience, but not quite traditional video CPM levels.ĭoes this mean you’ll make less money overall? Of course not! What will overlay ads pay?īecause overlay ads offer a less-disruptive user experience than traditional, pre-roll linear ads, they’re also going to command a little less money. While we may run some of those occasionally, our goal is for most inventory to be of the modern, cutting-edge variety shown above.
Traditionally, non-linear ads meant boring banner ads like you see (and probably close out of) in YouTube.
VIDEO OVERLAY TV
You can think of these ads as the internet equivalent of little logos that often appear when you’re watching live TV that tease another show or brand a sporting event. In all seriousness, by working with GumGum as one of the first partners to deploy their In-Video product, we can assure that these overlays won’t just be impactful, they’ll actually look good too. Well, at least for those of us who work in ad tech. Okay, but what do non-linear / overlay ads look like? We feel that’s an accurate, less-confusing description of exactly what the ad experience is going to be - overlaying an ad over video content. They appear with the video, at the same time the content is playing.Īt Mediavine, we’re calling this “video overlay” instead. In other words, they appear before, in between or after the video content itself, as part of a linear progression. We use the term “linear” to describe pre-roll, mid-roll or post-roll advertisements - ones appearing in line with the video. Also known as non-linear ads in the ad tech industry, video overlays are a concept you may be familiar with, if not by name.
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